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Presentation Folders

At the outset a presentation folder may seem to have a very basic use of carrying mails, handouts, business cards, brochures and other company materials but they have a far greater potential than their seemingly basic use. They serve as a great marketing tool to advertise your company and attract potential clients. This style of folder is a great tool to keep your documents safe and professionally organised. Don’t underestimate the value of presentation folders to build your brand identity. It could be simple, ostentatious, and humorous or any other way you’d like, but by using your own unique design you can create the right impact on your clients besides enhancing the identity of your corporate business.

Use of Presentation Folders

A Presentation folder gives you the scope to present your important company documents in an attractive and organised manner. What better way to present and build your brand and create an effective impression on your esteemed clients. Moreover you can use it to advertise and reinforce your company name and image and enhance corporate identity. So irrespective of the company you belong to, it could be financial institutions, Cellular communication, Charities, Churches, Credit Unions, Educational institutions, Entertainment, Law Firms, Physicians, Pharmaceutical Companies, Travel and Tourism sector and Event planners among others, you could use an appropriate folder to market your company’s product or service.

Types of Folders

Presentation folders come in a variety of styles that include 9″ x 12″ Pocket folders, Economy folders, Three panel folders, Reinforced Edge folders, Conformer folders, Legal size folders, Capacity folders and Small folders among others. Moreover you can customise your presentation folder with extraordinary designs and attractive colours and prints. You can use the front of the presentation folder to display the company logo while the website address and relevant contact information can be printed on the back. Don’t forget that you can use the inside pockets to reveal your company goals and motto.

Standard Folders

The standard presentation folder comes in a dimension of 9″ x 12″ with 2 – 4″ Pockets. It is a widely used and popular presentation style folder that can be used conveniently for almost all situations. You can add your own design on this folder and make it unique and original. This style of presentation folder is well recognised and used by Financial and Real Estate institutions, Media and Marketing agencies, Hospitality and Health care industries, Hotels and Resorts among many other systems.

Letter Size Folders

Letter size folders are a great way to represent your brand while at the same time organising your important letter sized documents in a methodical and professional manner. So in your next sales endeavour you can use these letter size folders to project a simple and straightforward business or an elaborate company, or any other way you’d like.

So whatever the style, design, material, size, format, colour you desire, you can exercise your option to personalise the product, impress your clients by communicating the desired message and present a professional image of your company with the help of presentation folders.

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Ideas For a Last-Minute Birthday Present

Most people do not set out to buy a birthday present at the last minute, but for one reason or another, it happens. With time limited, maybe you have just an hour or two to come up with something, what are your options? You cannot go far wrong with flowers. There are always an endless amount of flowers to choose from at any time of the year. If you are not sure what would be most suitable, just ask the florist what they think would be best bouquet or basket to give as a birthday present. One of the best things about buying flowers for someone is that you can also place orders online and have them delivered to the person’s home. Whether you have them delivered or hand them over yourself, be sure to spend 5 minutes writing a personal and meaningful message to accompany them.

If you do not think flowers would be suitable, then how about a cake or chocolates? Whilst not exactly original ideas, if you put some thought and effort into your purchases then your friend or family member will certainly appreciate your present. What you have to do is go the extra yard, and not just pick something up from a supermarket. If going for a cake, get the fanciest one that you can find and get it personalized with a message on the top. If going for chocolates, either go for hand-made ones (bought though, not actually made by you) or spend some time thinking about the favorites of the person that you are giving them too.

If you are not convinced by getting them either a cake, confectionery or flowers, then your last option is to take them out somewhere special. You could take them to a really nice restaurant, buy tickets for a show or a sports game, or organize an activity such as paint-balling or bowling. When you see them, give them a card and ask them if they are free next weekend, and if not then make arrangements for the first weekend that they are free. Do not keep what you will be doing as a surprise because they will think that you do not actually know what you will be doing. Just say, “My present to you is that we will be doing… next…”. Of course, actually going out and buying something advance is still the best thing to do. So, next time try to get yourself organized!

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Presenting Innovation in a Way That Gets to ‘Yes’

In the innovation field, the closest thing we have to a professional association is the InnovationNetwork and its annual Convergence conference (produced in partnership with the Institute for International Research), which just took place in Minneapolis. I’m on a plane heading home to California as I write this, and I have to say, this was the best conference I’ve attended in quite some time.

The talk in the hallways was about the up-tick in the number of companies launching innovation makeovers. Just as some of us predicted, as the global economy has improved and CEOs get past their hunker down/cut costs/survival mentality, the question of how to drive growth begins to dog them. But getting senior management to take action on innovation often needs a catalyst.

To address this issue at Convergence, I led a CEO/Senior Management Panel titled “How to Present Innovation in a Way That Gets to Yes”. We jettisoned the traditional panel discussion draped table and moderator podium and replaced it with a more dynamic talk show format. It went well, and was very well received. Guests on the lighthearted program included Carol Pletcher, Cargill Innovation Officer; Stephen N. Oesterle, M.D., Senior Vice President Medicine and Technology, Medtronic, Inc; Virginia Albanese, Vice President of Service, FedEx Custom Critical; and Alex Cirillo, head of 3M Commercial Graphics.

Championing innovation as a driver of growth

In my opening monologue, I noted that each time another company says yes to innovation, you can be sure there was a champion at work behind that decision. And quite often a team of committed people as well. They did their homework. Amassed the evidence. And made the case for embarking on a new approach to innovation as a way to drive growth.

With PriceWaterhouseCoopers and Accenture surveys showing that innovation has risen to the top of CEO priorities, you might think this would be easy. It isn’t. CEOs know there is a great need to master innovation. But there’s a lot of trepidation.

Top-line vs. bottom-line growth

As a result, companies have long favored interventions and initiatives that promise immediate returns: lean manufacturing, TQM, reengineering, Six Sigma and scores of others. These process improvements, none of which are easy to implement, have the benefit of showing short-term cost-savings, and elimination of inefficiency, the need for fewer staffers. They are, therefore, easier for consultants from outside and/or advocates on the inside to sell to the guys in the head shed. But here’s what is not often clear: they do nothing to create top-line growth. They only improve the bottom line, and after awhile you run out of places to cut.

Oh sure, you can achieve growth from mergers and acquisitions, thus the M&A boom of the1990s. Guess who did a phenomenal job of selling CEOs on that strategy? Banks, lawyers, accounting firms, M&A consultants, etc. The only problem: study after study demonstrates this is a strategy fraught with problems of integrating incompatible cultures, and turf battles. But the big aha is that they just don’t create shareholder value, as longitudinal studies by McKinsey and others clearly demonstrate. Again: innovation is the only way to unlock organic growth, and the only way to sustain it is with an innovation strategy that has metrics, is comprehensive, involves the whole enterprise and is cross-functional and cross-silo.

Innovation initiatives require patience, commitment

Innovation will never be an easy sell because it can’t promise a quick payback. It took agribusiness giant Cargill, for example, almost a year of internal debate and study of best practices in innovation before folks there got clear on how they even should define it. With almost 100,000 employees, they knew it was a journey, but that they had to start somewhere if they were going to transform the organization. And as the feisty and outspoken Carol Pletcher, Cargill’s innovation maven, told the audience at Convergence, now they are on their way.

Cargill has the advantage of being a privately-held company. Many CEOs of publicly-traded firms, with Wall Street ever more impatient for steady quarterly earnings, are apt to be gun shy. Innovation conjures up sinkholes of investment and missed earnings – and too soon the ax. So if you’re in an organization that hasn’t yet gotten to yes, you’re going to have to overcome a lot of what professional salespeople call objections, both real and imagined.

Building a winning case for innovation

How can you make a stronger case for innovation? How can you present innovation in a way that gets to yes? By doing your homework. By keeping current on this ever-evolving field and knowing what works and what doesn’t. By constant benchmarking of what other innovation-adept companies are doing, and finding out. And by selling benefits (growth, transformation, talent retention), not features (it works like this, isn’t this clever, etc.).

Most important of all, it’s essential to identify and reference companies that are enjoying the fruits of their systematic approach to innovation. Whirlpool, for instance, added a whopping $100 million in top line revenue during the first 12 months of launching its now-famous innovation initiative. Deloitte-Touche Tomatsu of South Africa doubled the size of its enterprise within two years of launching InnovationZone, its idea capture system. And companies like 3M and Medtronic cite innovation for their success year after year. By building the case for innovation, it won’t be long before other firms come to you, wanting to know how you did it!

Robert B. Tucker is president of The Innovation Resource, and an internationally recognized leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles, Tucker has been a consultant and keynote speaker since 1986. Clients include over 200 of the Fortune 500 companies as well as clients in Europe, the Americas, Asia-Pacific, and Australia. He frequently contributes to publications such as the Journal of Business Strategy, Strategy & Leadership, and Harvard Management Update. He has appeared on PBS, CBS News, and was a featured guest on the CNBC series The Business of Innovation. Learn more about Robert’s latest work, Innovation is Everybody’s Business, at:

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